ABOUT US
WAKI MARKET - Comprehensive trade promotion platform, directly connecting Japanese businesses with the Vietnamese market
WAKI MARKET is a comprehensive trade promotion platform that directly connects Japanese businesses with the Vietnamese market. As an A-to-Z partner, we support businesses from market research, brand building, sales implementation, to after-sales activities and sustainable development.
At WAKI MARKET, we don't just provide services – we create an ecosystem that supports Japanese businesses to expand effectively in Vietnam, with deep understanding of both markets.
Mission
Support Japanese businesses to expand in Vietnam quickly – effectively – sustainably through a comprehensive and reliable trade promotion service ecosystem.
Vision
WAKI MARKET aims to become a trusted partner for Japanese businesses in their journey to access and develop in the Vietnamese market.
CORE VALUES
With 5 core values, WAKI MARKET commits to providing the best services for Japanese partners
Mutual Understanding
Seamlessly connecting culture, preferences and business environment between Japan and Vietnam
Partnership Mindset
Working as a team member with customers, not just a service provider
Transparency - Trust
Commitment to transparent information, clear costs, and responsibility to the end
Step-by-step Optimization
All solutions are designed based on specific goals and clear roadmaps
Continuous Innovation
Always updating trends, flexibly adjusting to market and actual needs
Services of WAKI MARKET
6 core services to help Japanese businesses succeed in Vietnam
Market Information Provision
We systematically support Japanese businesses in accessing the full landscape of the Vietnamese market, including:
Service Details:
- Initial legal consultation: conditions and regulations for introducing products/services to Vietnam.
- Comprehensive data provision: industry trends, competitors, distribution channels, consumer behavior reports.
- In-depth analysis of target markets, shopping behaviors, and readiness to accept new products from Japan.
Business Idea Proposal – Strategy & Marketing Development
Based on specific data and business objectives, WAKI MARKET accompanies businesses in:
Service Details:
- Developing product orientation suitable for the Vietnamese market.
- Proposing phased market penetration strategies.
- Building flexible and effective marketing plans.
- Applying the PPDCA model (Plan – Prepare – Do – Check – Action) to optimize each implementation step.
Start with Market Research
Understand the Vietnamese market before investing
Personnel Organization & Implementation Structure
We establish and manage operational apparatus in Vietnam according to business requirements:
Service Details:
- Establishing PMO (Project Management Office) to represent implementation activities.
- Supporting recruitment, training, and organizing personnel teams suitable for Japanese-Vietnamese culture.
- Managing progress and work quality of implementation teams and local service partners.
Administration & Logistics
WAKI MARKET supports businesses in handling all administrative procedures and logistics when operating in Vietnam:
Service Details:
- Consulting and submitting applications for sales licenses, product announcements, quality certifications.
- Implementing customs clearance procedures and managing goods flow.
- Organizing warehousing services, transportation, and inventory management.
Ready to Implement Strategy
From ideas to concrete actions
Marketing & Sales Implementation
We implement synchronized communication and sales activities, from online to offline:
Service Details:
- Building comprehensive marketing strategies, including KOC/KOL, digital ads, B2B/B2C seminars.
- Developing distribution channel networks suitable for products (offline, online, agents, chain systems).
- Organizing trade connection events, product experiences, and industry seminars.
Brand Building & CSR
Towards sustainable values, WAKI MARKET works with Japanese businesses to:
Service Details:
- Build long-term brand solutions: from naming, visual identity to positioning strategies in the Vietnamese market.
- Implement corporate social responsibility (CSR) activities aligned with brand values, partnering with local communities.
Build Sustainable Brand
Create long-term value in Vietnam
Ready to start your journey in Vietnam?
Contact us today for free consultation on the most suitable solution for your business.
WAKI MARKET Advantages
With 3 core advantages, WAKI MARKET provides the most comprehensive and effective solutions for Japanese businesses looking to penetrate the Vietnamese market
Deep Understanding of Vietnamese Market
With extensive experience in the Vietnamese market, we deeply understand consumer culture, shopping habits, and development trends of Vietnamese people. This helps Japanese businesses position their products accurately and reach customers effectively.
Details:
- Vietnamese consumer behavior research
- Local market trend analysis
- Product positioning consultation
- Deep understanding of culture and shopping habits
International Standard Operations
We apply international working processes, especially Japanese standards for quality and service. All activities are performed with high precision, ensuring efficiency and transparency in every implementation step.
Details:
- ISO processes and Japanese standards
- Strict quality management
- Transparent and detailed reporting
- Professionally trained team
Direct Connection with Consumers and Distributors
We possess an extensive network connecting distributors, agents, and retail channels throughout Vietnam. Additionally, we have the ability to reach consumers directly through diverse digital and offline channels.
Details:
- Nationwide distribution network
- Online and offline sales channels
- Strategic partnership relationships
- Direct consumer access
From a Product – to a Sustainable Brand
At WAKI MARKET, we understand that many Japanese businesses have great products, but still feel confused when starting to penetrate the Vietnamese market. With hands-on experience and comprehensive ecosystem support, we accompany you from the first steps – until your products truly reach consumers' hands and build long-term brand value.
Market Research
Analyze the target market landscape, consumer behavior, competition level, and provide specific legal information.
Implementation Details:
- Comprehensive analysis of target market landscape, consumer behavior, and competition level
- Provide legal information – specific business conditions in Vietnam
- Advise appropriate approach methods for each product type and industry
Strategy & Planning Development
Propose suitable business models, establish goals and phase-by-phase market penetration roadmap with PPDCA model.
Implementation Details:
- Propose suitable business models: agency, distribution, online/offline, D2C…
- Establish goals and phase-by-phase market penetration roadmap
- Develop marketing plans, budgets, and specific KPIs
- Apply PPDCA model to ensure control and continuous improvement
Operations Organization
Establish PMO office, support recruitment and connect with local suppliers.
Implementation Details:
- Establish PMO office in Vietnam (if needed) to coordinate deployment
- Support recruitment and training – accompany businesses like an internal department
- Connect & manage local suppliers for operational activities
Registration & Procedures
Guide product declaration procedures, handle logistics, and ensure legal product circulation.
Implementation Details:
- Guide and implement product declaration procedures, license applications, and inspections
- Handle logistics, customs, warehousing, labeling, packaging according to standards
- Ensure legal product circulation in the Vietnamese market
Customer Approach
Deploy integrated marketing, establish sales systems, and organize product introduction events.
Implementation Details:
- Deploy integrated marketing activities: digital, media, KOC/KOL, exhibitions…
- Establish sales systems: e-commerce, agencies, offline distribution
- Organize seminars and product introduction events – promote trial sales and user feedback
Sustainable Brand Building
Build brand positioning, implement CSR activities, and propose brand expansion strategies.
Implementation Details:
- Build brand positioning suitable for Vietnamese market
- Implement CSR activities – create goodwill and long-term community connections
- Propose brand expansion strategies in neighboring markets
Market Research
Analyze the target market landscape, consumer behavior, competition level, and provide specific legal information.
Implementation Details:
- Comprehensive analysis of target market landscape, consumer behavior, and competition level
- Provide legal information – specific business conditions in Vietnam
- Advise appropriate approach methods for each product type and industry
Strategy & Planning Development
Propose suitable business models, establish goals and phase-by-phase market penetration roadmap with PPDCA model.
Implementation Details:
- Propose suitable business models: agency, distribution, online/offline, D2C…
- Establish goals and phase-by-phase market penetration roadmap
- Develop marketing plans, budgets, and specific KPIs
- Apply PPDCA model to ensure control and continuous improvement
Operations Organization
Establish PMO office, support recruitment and connect with local suppliers.
Implementation Details:
- Establish PMO office in Vietnam (if needed) to coordinate deployment
- Support recruitment and training – accompany businesses like an internal department
- Connect & manage local suppliers for operational activities
Registration & Procedures
Guide product declaration procedures, handle logistics, and ensure legal product circulation.
Implementation Details:
- Guide and implement product declaration procedures, license applications, and inspections
- Handle logistics, customs, warehousing, labeling, packaging according to standards
- Ensure legal product circulation in the Vietnamese market
Customer Approach
Deploy integrated marketing, establish sales systems, and organize product introduction events.
Implementation Details:
- Deploy integrated marketing activities: digital, media, KOC/KOL, exhibitions…
- Establish sales systems: e-commerce, agencies, offline distribution
- Organize seminars and product introduction events – promote trial sales and user feedback
Sustainable Brand Building
Build brand positioning, implement CSR activities, and propose brand expansion strategies.
Implementation Details:
- Build brand positioning suitable for Vietnamese market
- Implement CSR activities – create goodwill and long-term community connections
- Propose brand expansion strategies in neighboring markets
Start Your Vietnamese Market Penetration Journey
Leave your contact information, and we will provide free consultation on the most suitable process for your business.